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The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.
Even beyond adding more photos and detail to your profile, Ginsberg said it helps to "give people a real glimpse into your life." Let them know you're a runner or a foodie, Ginsberg said, both so you have a better chance of ruling out people with incompatible lifestyles and attracting people who are similar.
To be fair, the same logic — share more about yourself, get more dates — might not apply on other dating services where the demographic skews younger, and maybe not as interested in a long-term relationship.
If there's one glaring takeaway from Match's research and Ginsberg's observations, it's this: If you're serious about finding a partner, put as much effort as you can into making yourself stand out.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.
But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.
This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.